{"id":522,"date":"2016-08-29T06:39:42","date_gmt":"2016-08-29T04:39:42","guid":{"rendered":"http:\/\/www.povinneruceni.top\/clanky\/?p=522"},"modified":"2016-08-24T10:56:29","modified_gmt":"2016-08-24T08:56:29","slug":"cesky-automobilovy-trh-v-polovine-roku-2016","status":"publish","type":"post","link":"https:\/\/www.povinneruceni.top\/clanky\/cesky-automobilovy-trh-v-polovine-roku-2016\/","title":{"rendered":"\u010cesk\u00fd automobilov\u00fd trh v polovin\u011b roku 2016"},"content":{"rendered":"

Ohl\u00e9dnut\u00ed za posledn\u00ed polovinou roku sebou p\u0159in\u00e1\u0161\u00ed nemal\u00e9 p\u0159ekvapen\u00ed v celkov\u00e9m p\u0159\u00edstupu tradi\u010dn\u00edho \u010desk\u00e9ho spot\u0159ebitele a spole\u010dn\u011b s t\u00edm i z\u00e1jem o nov\u00e9 vozy. Z dlouhodob\u00e9ho hlediska si nejv\u00edce pohor\u0161ily vozy Fabia, Leon nebo tak\u00e9 Mondeo. Pod\u00edvejme se na z\u00e1v\u011bre\u010dn\u00fd m\u011bs\u00edc prvn\u00edho pololet\u00ed a uve\u010fme si v\u00fdsledky obchodn\u00edch transakc\u00ed v automobilov\u00e9m pr\u016fmyslu.<\/strong><\/p>\n

Pr\u016fb\u011bh \u010dervence v \u010d\u00edslech<\/h3>\n

Na \u010desk\u00e9m trhu se v \u010dervenci prodalo celkem 18 739 nov\u00fdch osobn\u00edch automobil\u016f, co\u017e jasn\u011b ukazuje na 12,5 procentn\u00ed propad v porovn\u00e1n\u00ed s lo\u0148sk\u00fdm rokem. Tento negativn\u00ed p\u0159\u00edstup ze strany klient\u016f je zn\u00e1t i u prodeje jednotliv\u00fdch model\u016f aut. Nejv\u011bt\u0161\u00ed propady zaznamen\u00e1v\u00e1me v nejobl\u00edben\u011bj\u0161\u00edch segmentech, oproti tomu v m\u00e9n\u011b \u017e\u00e1douc\u00edch kategori\u00edch se \u017e\u00e1dn\u00e1 v\u00fdrazn\u00e1 p\u0159ekvapen\u00ed nekonala. Mladoboleslavsk\u00e1 automobilka \u0160koda prohla\u0161uje, \u017ee nejde o \u017e\u00e1dn\u00e9 velk\u00e9 ot\u0159esy, p\u0159ece jen bylo m\u00e9n\u011b pracovn\u00edch dn\u016f ne\u017e v roce 2015 v t\u00e9m\u017ee m\u011bs\u00edci.<\/p>\n

Toto tvrzen\u00ed podporuj\u00ed i dal\u0161\u00ed \u00fadaje sahaj\u00edc\u00ed a\u017e o dvan\u00e1ct let nazp\u011bt, z kter\u00fdch vypl\u00fdv\u00e1, \u017ee \u010dervenec 2016 je prozat\u00edm druh\u00fdm nejsiln\u011bj\u0161\u00edm m\u011bs\u00edcem. I tak zaznamen\u00e1v\u00e1me celkem zaj\u00edmav\u00e9 propady i u jinak nejprod\u00e1van\u011bj\u0161\u00edch model\u016f aut. Prodejn\u00ed \u00fatlum se net\u00fdk\u00e1 jen osobn\u00edch automobil\u016f, ale i motocykl\u016f a n\u00e1kladn\u00edch voz\u016f. Nahl\u00e9dn\u011bme do jednotliv\u00fdch segment\u016f a spole\u010dn\u011b odhalme, jak si na tom vozy ve skute\u010dn\u011b stoj\u00ed.<\/p>\n

Minivozy<\/h3>\n

Nejsiln\u011bj\u0161\u00edm z\u00e1stupcem nejmen\u0161\u00ed vozov\u00e9 kategorie je samoz\u0159ejm\u011b dom\u00e1c\u00ed \u0160koda. Model Citigo se na pozemn\u00edch komunikac\u00edch jen za m\u011bs\u00edc \u010dervenec rozrostl o slu\u0161n\u00fdch 289 registrac\u00ed. V porovn\u00e1n\u00ed s lo\u0148sk\u00fdm rokem je to bezv\u00fdznamn\u00fd propad o t\u0159i vozy. Celkov\u011b se v\u0161ak o tento v\u016fz z\u00e1jem sni\u017euje, o \u010dem vypov\u00edd\u00e1 dlouhodob\u00e9 sledov\u00e1n\u00ed. Jedin\u00e9 polep\u0161en\u00ed hl\u00e1s\u00ed Volkswagen, Toyota a Fiat.<\/p>\n

Mal\u00e9 vozy<\/h3>\n

Na tomto boji\u0161ti nelze ne\u017e p\u0159iznat, \u017ee se \u0160kodovka dostala do 24% propadu, o kter\u00fd se postaral model Fabie. T\u00e9 se v leto\u0161n\u00edm m\u011bs\u00edci prodalo o rovnou tis\u00edcovku m\u00e9n\u011b. Rapidn\u00ed pokles nalezneme i u Fiesty, Pola nebo Swiftu. \u010cervenec 2016 se stal mimo\u0159\u00e1dn\u011b \u00fasp\u011b\u0161n\u00fdm pro Sandero, Clio a Ibizu. Velk\u00fdm p\u0159ekvapen\u00edm byla hork\u00e1 novinka \u010derstv\u011b uveden\u00e1 na trh pod n\u00e1zvem Lancia Ypsilon, na \u010desk\u00e9 silnice bylo vypu\u0161t\u011bno prvn\u00edch \u0161est model\u016f.<\/p>\n

Ni\u017e\u0161\u00ed st\u0159edn\u00ed t\u0159\u00edda<\/h3>\n

Kompaktn\u00ed t\u0159\u00edda se rovn\u011b\u017e postarala o sb\u00edrku propad\u016f, ov\u0161em i tak na sam\u00e9m vrcholu nad\u00e1le z\u016fst\u00e1vaj\u00ed vozy \u0160koda Octavia a Rapid, kter\u00fdch se neprodalo ani 800 set. V prvn\u00ed des\u00edtce nejprod\u00e1van\u011bj\u0161\u00edch automobil\u016f se uchytily Golf, Astra a Megan, u nich\u017e se z\u00e1jem ze strany klient\u016f o n\u011bco zv\u00fd\u0161il.<\/p>\n

St\u0159edn\u00ed t\u0159\u00edda<\/h3>\n

St\u0159edn\u00ed t\u0159\u00edda je typickou uk\u00e1zkou skv\u011ble nastaven\u00e9 reklamn\u00ed strategie. Prodejnost nikterak neklesla, naopak se ze v\u0161ech stran hl\u00e1s\u00ed pozitivn\u00ed statistiky v zelen\u00fdch \u010d\u00edslech. Na prvn\u00ed p\u0159\u00ed\u010dce se s v\u00fdrazn\u00fdm n\u00e1skokem um\u00edstil Superb a teprve a\u017e o polovinu m\u00e9n\u011b prodan\u00fdch kus\u016f m\u011bl Passat z koncernu Volkswagen. P\u0159\u00edjemn\u00fdm p\u0159ekvapen\u00edm je nap\u0159\u00edklad i stovka prodan\u00fdch Audi A5 nebo prvn\u00edch 11 prodan\u00fdch model\u016f dlouho o\u010dek\u00e1van\u00e9 Alfa Romeo Giulia.<\/p>\n

Vy\u0161\u0161\u00ed st\u0159edn\u00ed t\u0159\u00edda<\/h3>\n

\u017dhav\u00fd kandid\u00e1t Mercedes-Benz t\u0159\u00eddy E v nov\u00e9 generaci m\u011bl p\u0159edur\u010den v\u00fdrazn\u011b \u00fasp\u011b\u0161n\u00fd rok a to se stalo i skute\u010dnost\u00ed. V \u010dervenci se tento model ujal prvn\u00ed p\u0159\u00ed\u010dky v po\u010dtu prodan\u00fdch kus\u016f. Celkem 87 voz\u016f odstartovalo svou novou \u017eivotn\u00ed pou\u0165 v ruk\u00e1ch sv\u00fdch hrd\u00fdch majitel\u016f. Doposud neot\u0159esiteln\u00e1 Audi A6 tak musela vyklidit pole a svou prvn\u00ed p\u0159\u00ed\u010dku p\u0159enechat v ruk\u00e1ch Mercedesu. Bez pov\u0161imnut\u00ed nez\u016fstal ani Maserati Ghibli nebo Lexus GS.<\/p>\n

Luxusn\u00ed vozy<\/h3>\n

Tento typ voz\u016f se st\u00e1v\u00e1 ur\u010ditou presti\u017e\u00ed a m\u00f3dn\u00ed z\u00e1le\u017eitost\u00ed. Zde se nehled\u00ed ani tak na prakti\u010dnost, jako na dynamiku, vzhled a v\u00fdkon motoru. Po dlouhou dobu vl\u00e1dnut\u00ed Mercedesu p\u0159ich\u00e1z\u00ed zcela nov\u00e1 \u00e9ra ozna\u010dov\u00e1na jako BMW 7. Je\u0161t\u011b v lo\u0148sk\u00e9m roce nebyl v \u010cesk\u00e9 republice registrov\u00e1n ani jeden v\u016fz, letos jich je u\u017e 13. Na t\u0159et\u00ed pozici se je\u0161t\u011b udr\u017eelo sta\u0159i\u010dk\u00e9 Audi A8.<\/p>\n

Sportovn\u00ed vozy<\/h3>\n

Nej\u017e\u00e1dan\u011bj\u0161\u00edm sportovn\u00edm vozem je bez jak\u00e9koliv konkurence Ford Mustang. Zah\u00e1jen\u00ed prodeje na star\u00e9m kontinent\u011b se tak stalo skv\u011bl\u00fdm krokem. Za posledn\u00edch sedm m\u011bs\u00edc\u016f se ji\u017e prodalo na 226 voz\u016f a nic nenasv\u011bd\u010duje tomu, \u017ee by se r\u016fst m\u011bl jakkoliv zastavovat. Jen za \u010dervenec opustilo svou st\u00e1j 48 voz\u016f. Pozadu nez\u016fst\u00e1v\u00e1 ani Mercedes-Benz, Porsche 911 nebo Subaru WRX STI.<\/p>\n

SUV<\/h3>\n

Nejobl\u00edben\u011bj\u0161\u00ed kategorie SUV se v \u010dervenci dostala do m\u00edrn\u00e9ho propadu v\u0161eobecn\u00e9ho z\u00e1jmu. N\u00e1r\u016fst prodeje zaznamenaly pouze spole\u010dnosti, kter\u00e9 na trh uvedly nov\u00e9 verze sv\u00fdch voz\u016f, mezi n\u011b\u017e pat\u0159\u00ed nap\u0159\u00edklad Audi Q7, Hyundai Tucson nebo Suzuki Vitara.<\/p>\n\n

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\n 5\/5 - (1 vote) <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Ohl\u00e9dnut\u00ed za posledn\u00ed polovinou roku sebou p\u0159in\u00e1\u0161\u00ed nemal\u00e9 p\u0159ekvapen\u00ed v celkov\u00e9m p\u0159\u00edstupu tradi\u010dn\u00edho \u010desk\u00e9ho spot\u0159ebitele a spole\u010dn\u011b s t\u00edm i z\u00e1jem o nov\u00e9 vozy. Z dlouhodob\u00e9ho hlediska si nejv\u00edce pohor\u0161ily vozy Fabia, Leon nebo tak\u00e9 Mondeo. Pod\u00edvejme se na z\u00e1v\u011bre\u010dn\u00fd m\u011bs\u00edc prvn\u00edho pololet\u00ed a uve\u010fme si v\u00fdsledky obchodn\u00edch transakc\u00ed v automobilov\u00e9m pr\u016fmyslu. Pr\u016fb\u011bh \u010dervence v \u010d\u00edslech Na \u010desk\u00e9m trhu se v \u010dervenci prodalo celkem 18 739 nov\u00fdch osobn\u00edch automobil\u016f, co\u017e jasn\u011b ukazuje na 12,5 procentn\u00ed propad v porovn\u00e1n\u00ed s lo\u0148sk\u00fdm rokem. Tento negativn\u00ed p\u0159\u00edstup ze strany klient\u016f je zn\u00e1t i u prodeje jednotliv\u00fdch model\u016f aut. Nejv\u011bt\u0161\u00ed propady zaznamen\u00e1v\u00e1me v nejobl\u00edben\u011bj\u0161\u00edch <\/p>\n","protected":false},"author":1,"featured_media":523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,4],"tags":[],"yoast_head":"\n\u010cesk\u00fd automobilov\u00fd trh v polovin\u011b roku 2016<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.povinneruceni.top\/clanky\/cesky-automobilovy-trh-v-polovine-roku-2016\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u010cesk\u00fd automobilov\u00fd trh v polovin\u011b roku 2016\" \/>\n<meta property=\"og:description\" content=\"Ohl\u00e9dnut\u00ed za posledn\u00ed polovinou roku sebou p\u0159in\u00e1\u0161\u00ed nemal\u00e9 p\u0159ekvapen\u00ed v celkov\u00e9m p\u0159\u00edstupu tradi\u010dn\u00edho \u010desk\u00e9ho spot\u0159ebitele a spole\u010dn\u011b s t\u00edm i z\u00e1jem o nov\u00e9 vozy. Z dlouhodob\u00e9ho hlediska si nejv\u00edce pohor\u0161ily vozy Fabia, Leon nebo tak\u00e9 Mondeo. Pod\u00edvejme se na z\u00e1v\u011bre\u010dn\u00fd m\u011bs\u00edc prvn\u00edho pololet\u00ed a uve\u010fme si v\u00fdsledky obchodn\u00edch transakc\u00ed v automobilov\u00e9m pr\u016fmyslu. Pr\u016fb\u011bh \u010dervence v \u010d\u00edslech Na \u010desk\u00e9m trhu se v \u010dervenci prodalo celkem 18 739 nov\u00fdch osobn\u00edch automobil\u016f, co\u017e jasn\u011b ukazuje na 12,5 procentn\u00ed propad v porovn\u00e1n\u00ed s lo\u0148sk\u00fdm rokem. Tento negativn\u00ed p\u0159\u00edstup ze strany klient\u016f je zn\u00e1t i u prodeje jednotliv\u00fdch model\u016f aut. 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